Design Thinking

Design thinking is a powerful, creative, and human-centred approach to solving wicked problems and creating valuable and viable innovation. Used in tandem with traditional management frameworks, design thinking provides the missing link to a holistic business approach. Learning Outcomes • Develop deep consumer insights • Problem find and reframe problems in a way that enables innovation • Reduce risk and accelerate learning through rapid prototyping • Use a creative process to manage intractable problems • Become comfortable operating in ambiguity • Become more flexible and effective in problem solving • Work collaboratively • Use insight to generate better ideas, faster Delivery details: This course is delivered at Macquarie’s City Campus Volume of Learning: 2 hours pre-work reading and preparation, 19.5 hours face to face training Activities: Design Thinking model explained; in-class live Design Challenge introduced; interviewing of stakeholders; rapid prototyping of solutions and presentation to representatives of organisation. Group debrief and relating to individual business issues.