Jason Peterson
Background
The Startup Educate Program at Macquarie University Incubator supports business founders in building sustainable, high-growth organisations. It offers masterclasses in key areas such as validating ideas, marketing, structuring businesses, storytelling, and securing funding. The program is backed by a network of experts, mentors, investors, alumni, and international collaborators. Designed for both early-stage startups and scaling companies, it aims to equip participants with essential knowledge and skills to succeed.
Topics Covered
Validate: The validate masterclasses focus on creative thinking and lean business methodology, with a customer-centric approach at its core. Its aim is to help participants assess & critically determine the commercialisation potential of their ideas.
Articulate: The articulate masterclasses are all about developing the skills to tell your story in a succinct and compelling way to create an authentic connection with your audience.
Market: The market masterclasses aim to provide founders and innovators with enough understanding of branding, marketing, sales and digital platforms to launch their MVP.
Structure: The structure masterclasses focus on getting business structure in place and ready for growth from the start. It aims to help participants understand corporate governance, what they need in place when raising capital and managing IP.
Fund: The fund masterclasses are all about investors and investment. Focusing on what are the different types of investors and investment options for what stage, how to find and approach investors, and how to negotiate to secure the best deal.
Learning Design
Delivery: in-person by industry experts
Volume of Learning: 75 hours (50 hours learning and 25 hours assessment tasks)
Activities: lectures, tutorials, and workshops.
Skills / Knowledge
- Entrepreneurship
- Public Speaking
- Startup Skills
- Lean Startup
- Business Model Canvas